Since ’78, returning to the future.

Carpenter’s son.

That’s how people knew me for years: Juan José the carpenter’s son. I grew up in a workshop, among machines, tools and stacked wood. When I was 12, an IBM 386 appeared in the office and I started digitizing invoices—back then the term didn’t even exist.

Over 25 years automating processes and leading teams in digital solutions, marketing and customer experience.